A new website for a new era
In today’s digital age, people rely heavily on the ability to access their finances at a moment’s notice. That meant a new, mobile-first website for California Bank & Trust.
Asset consolidation
After analyzing their 1,000+ existing pages, we found several opportunities to improve the user experience of the site. We eliminated layers, consolidated redundant content, and improved context and consistency.
Thinking customer-first
We developed the look and feel of the website with a trimmed-down aesthetic and a needs-based navigation. Built on a responsive framework, the experience is always intuitive no matter what device is being used.
Results you can bank on
- Richer, more complete content with enhanced visual aids provide more intuitive pathways
- The user experience was improved with the introduction of a new, mobile-friendly design
- Alexa site ranking improved by 35% in 4 months post-launch
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