WebsiteCalifornia Bank & Trust

A new website for a new era

In today’s digital age, people rely heavily on the ability to access their finances at a moment’s notice. That meant a new, mobile-first website for California Bank & Trust.

Asset consolidation

After analyzing their 1,000+ existing pages, we found several opportunities to improve the user experience of the site. We eliminated layers, consolidated redundant content, and improved context and consistency.

All CBT website screens

Thinking customer-first

We developed the look and feel of the website with a trimmed-down aesthetic and a needs-based navigation. Built on a responsive framework, the experience is always intuitive no matter what device is being used.

Results you can bank on

  • Richer, more complete content with enhanced visual aids provide more intuitive pathways
  • The user experience was improved with the introduction of a new, mobile-friendly design
  • Alexa site ranking improved by 35% in 4 months post-launch
CBT Mobile
Personal Banking
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