Traction up for BMA Agency of the Year
By Adam Kleinberg
Traction has been named a finalist for the BMA Awards in the Agency of the Year (under $25M) category!
The BMA (Business Marketing Association) will announce the winner at a gala event in Chicago on June 1!
In addition to that, they have already named winners in two other categories and Traction picked up the gold for our "Lenovo: Users Happen" campaign for Best Integrated Communications Program and Best Video Production!
Congratulations to our awesome clients at Lenovo and to the team at Traction. Also, big shoutouts to our media partner on this account, Levelwing, and production partner, Criminal. Couldn't have done it without such a great team!
Adam Kleinberg has been CEO and a founding partner of Traction since 2001. He has written over 100 articles in publications like AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday and spoken at dozens of industry conferences. He's led Traction to win Agency of the Year awards from AdAge, ANA B2 Awards, CampaignUS, and in 2025, he was recognized as one of the Campaign 40 Over 40 game-changers in marketing and advertising.
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