Traction up for 3 sfBIG Awards
By Adam Kleinberg
The sfBIG& BIG Star Awards are coming to town and Traction is a finalist in three categories.
sfBIG (San Francisco Bay Area Innovation Group) is the Bay Area's largest digital marketing industry organization, so we're thrilled to be recognized among the best in SF!
The three categories are (drumroll, please):
Best Video Campaign: Lenovo
Best use of streaming or video-based advertising including branded integration, short-form, or long form in 2015.
Best Boutique Agency
Recognizes an agency with fewer than 50 people that has made its mark on the San Francisco market in 2015 through excellence in their work, their dedication to the community, and contribution to advancing innovation in the industry
Creative BIG Star of the Year: Theo Fanning
An individual working in the creative department of an agency who has displayed outstanding skills and enthusiasm in bringing to life the story of his/her clients' businesses.
Adam Kleinberg has been CEO and a founding partner of Traction since 2001. He has written over 100 articles in publications like AdAge, Adweek, Fast Company, Forbes, Mashable and Digiday and spoken at dozens of industry conferences. He's led Traction to win Agency of the Year awards from AdAge, ANA B2 Awards, CampaignUS, and in 2025, he was recognized as one of the Campaign 40 Over 40 game-changers in marketing and advertising.
Clutch recently published an updated report on top San Francisco digital marketing agencies.
But the truth has been that other than pre-roll, most mobile advertising options available to brand marketers have simply sucked.
Until recently I didn’t know what vexillology was.