5 tips for agency partnerships

I had an article published on iMedia today about Agency Partnerships. Partnerships are vital in today's day and age—and we've had a lot of them. Here I provide 5 tips to be successful at them.

The tips I provided were:

1. Strategy first, then assignments. Clients—if you dole out assignments first, you might wind up with a strategy that maps back to your agency turf instead of your business objectives.

2. Relationships matter. Make sure the people behind the logos actually know and trust one another.

3. Process alignment. What kind of process are your partners using? Are they in alignment.

4. Get contracts in order—before you win the business. Don't let your business relationship with your partners become a distraction.

5. Creative briefing: Follow the leader. Make absolutely sure your partners are working off the same brief.

Read the whole piece at 5 Ways to Fix The Broken Agency Partnership Model.

Adam Kleinberg CEO

Adam is the CEO of Traction, an interactive agency broadly recognized as one of the top small agencies in the US. Kleinberg plays a hands-on role for all agency accounts and keeps his team at the leading edge of emerging digital channels. He is also a regular contributor to Ad Age, Forbes, Mashable, Digiday and iMediaConnection.