We turned cat sh*t into a national phenomenon.
Client
ökocatIndustry
Consumer goodsCategory
Strategy Advertising Performance Marketing Social MediaThe cat litter category kind of stinks. Every brand’s message is based on humans’ needs, so we looked at litter through the eyes of a cat.
Our award-winning work featuring a 6'3" confrontational spokescat turned the category on its head. Product sales leaped by 600% and velocity at retail doubled. There was tons of media coverage, including a spotlight in The New York Times.
x
increase in retail velocity
%
sales lift YoY
k+
store shelves (from zero)
“Rufus makes Morris the cat seem like a feline version of Mother Teresa.”
The New York Times
