Introducing T2 - Traction's Second Office
By Traction
For the past 11 years, we've been steadily and organically growing. So, it was no surprise to us the day we looked around to discover our current digs were nearly maxed-out.
Not wanting to leave the awesome indoor atrium playground that is our current office, we set out to find a second location that is as grand as the first—And we did it.
While we believe that it is ideal to have our entire team under one roof, logistically speaking it is no longer feasible. So we wanted something close to our main office. Conveniently, we didn't have too look too far. We found our second location just around the corner.
We believe that at the heart of any great company is a great staff. And the way to get a great staff—other than bribing them to work for you—is to give them an awesome place to work.
And the environment that our team experiences day in and day out is an integral component. If you've ever been to our headquarters, you'll know that we've got a pretty kick-ass space. So, our new office had to match that same level.
T2 has all the amenities we demand: High ceilings, open work spaces, natural light, comfortable communal areas and trees—Lots and lots of trees.
We are still in the midst of moving team members over to T2, but it has already become the de facto space for our BBQ showdowns, Dr. Sketchy life drawing nights, and auxiliary events—just imagine what will happen when we start doing work here.
I try not to toot our own horn too much on this blog—but figured sharing how others toot our horn is fair game.
Last week, I was one of 35 marketing professionals invited to the San Francisco Videonomics event up high on the 32nd floor of the Westin St. Francis. There were microphones at every seat, a nice touch that made the session a true collaborative summit and made every attendee part of the conversation.
In the past decade, two massive shifts have reshaped marketing.