Dream builder. Reality checker.
In the Spring of 2001, Paul received a phone call from his friend Adam.
“We’re starting an agency. We need to be able to build whatever we dream up! You in?”
So, Paul co-founded Traction.
For the past two and a half decades Paul has been mixing 2 parts goals, 1 part requirements, and 3 parts design (plus a splash of very good Scotch) to construct functioning digital experiences for brands such as Apple, Adobe, Bank of America, California Bank & Trust, Bonny Doon Vineyards, and Salesforce. Paul knows what it takes to build great digital experiences, and makes sure everyone else at Traction does too.
Within the halls of Traction he’s known for building things, fixing things, breaking things, and then fixing them again. Outside of work you’ll find him hosting large gatherings, watching bad SciFi, pulling creatures from the sea, and occasionally pretending to look like he knows what the hell he’s doing on a stand-up paddle board.
Ask Paul Giese what keeps him up at night, and he'll tell you he's nocturnal, so technically it's everything and nothing. Ask him what he actually worries about, and the answer is more specific: not whether Traction can move fast enough, but whether moving fast quietly costs something nobody notices until later.
