HCPs are harder to reach than ever.
We are facing a new era in patient care. The incredible power of AI is poised to reshape the healthcare landscape. But healthcare professionals, inundated with outreach from marketers, have put up walls and are harder to reach than ever before. To gain the traction you need, marketers must build trust and personalize content for precision relevance.
While medical institutions work to rebuild confidence, healthcare professionals face an overwhelming flood of information competing for their limited time.
We combine proven marketing principles with AI-powered personalization to help healthcare technology and insurance companies break through the noise. By analyzing engagement patterns and clinical contexts, we deliver messages that resonate with each provider's specialty, practice setting, and patient population – while maintaining the professional tone that healthcare demands.
This isn't about pushing more messages – it's about making each interaction count. When deep healthcare expertise meets precise targeting, we create communications that healthcare professionals actually want to receive.
of HCPs say believe execs at their organizations are honest and transparent
of Google searches are Healthcare related.
of healthcare marketers have a content marketing strategy.
of HCP marketers are very successful with content marketing
have a clearly documented content marketing strategy
Artificial Intelligence. Real Solutions.
As a healthcare marketer, you need to drive measurable results while navigating complex regulatory requirements and evolving provider needs. Traction has developed AI-enhanced solutions that combine sophisticated agents and workflows with healthcare marketing expertise to create sustainable growth for medical technology and insurance companies. The result is higher engagement, better conversion, and measurable business impact.
An AI engine that learns your brand's voice, guidelines, and all of your content to autonomously generate on-brand marketing materials and campaigns while maintaining message consistency across all channels.
Move beyond SEO to AEO (Answer Engine Optimization). We fuse AI research and emotional storytelling to research, create and publish optimized content, so your brand consistently ranks as the definitive answer in conversational and generative search.
Turn scattered content into a strategic growth engine with an AI-powered content intelligence agent that researches your market, maps your existing and future content, plans your editorial calendar, and automates publishing across channels.
Futureproof video with AI augmentation.
No tool is as powerful as video, and with Futureproof Films, a revolutionary AI video production company, you can create high-performing mid and upper funnel video at a fraction of the cost and the time. We bring together the best filmmakers from our liquid workforce and the best AI tools, workflows and data-driven personalization.
That means faster turnarounds, lower costs, unmatched personalization, and cinematic quality that speaks directly to your audience’s hearts and minds.
Let's make some marketing wellness.
When HCP marketers earn trust and provide relevance, they command attention and intention. Let's start a conversation about how you could do the same.