Why Stories Enhance the Consumer Experience
By Traction
In order to maintain competitive advantage, brands must create compelling experiences at every single touch point. And stories are a great way to do that.
But how do brands create stories with value as opposed to simply churning out content?
Traction CEO Adam Kleinberg and Mastercard SVP of Customer Experience and Design, Cindy Chastain, discussing this challenging notion last week at the Ad Age Digital Conference on the Convergence of UX and Storytelling. Momentology.com wrote a great recap of their session.
To read Momentology's article, click here .
In 2014, senior marketers from at least half a dozen brands expressed frustration with me over a gap in their agency portfolio.
Reflecting on the value of freedom.
We are thrilled to announce that last night, Traction was named Independent Agency of the Year at the 2014 iMedia Agency Awards!