Traction. Words: Our thoughts and insights

NewsAdam Kleinberg

Digiday spotlights Traction's model

OpinionAdam Kleinberg

The Big Not So Easy: The state of media buying today

TechAdam Kleinberg

The Futureproof Project: A look beyond Generative AI

NewsTraction

Marketing Therapy Session | Neil Cohen on Revenue Talks Podcast

OpinionAdam Kleinberg

Creative Strategy in the Metaverse

OpinionAdam Kleinberg

7 Challenges for CMOs in 2023

OpinionMichael Baer

Start With 'Who,' Rather Than 'Why'

OpinionAdam Kleinberg

The Perfect Storm for Retail

TechAdam Kleinberg

Introducing The Futureproof Project

NewsAdam Kleinberg

Adweek asks Traction about B2B CMOs in 2023

OpinionAdam Kleinberg

Why Adobe Had to Buy Figma

News

ANA asks Traction about uncertain terrain for B2Bs

OpinionAdam Kleinberg

Traction practices Tai Chi for business

OpinionAdam Kleinberg

Brands—embrace Corporate Social Accountability

WorkAdam Kleinberg

Get your in-house in order for a recession

TechAdam Kleinberg

Enter the Messyverse.

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Whitepaper - 2021: Year in Review

NewsTraction

Babs Rangaiah joins Traction