Adam Kleinberg speaks at Digiday Summit
Adam is headed to the Big Easy to speak at the Digiday Programmatic Summit about . The Summit will be held at Ritz Carlton in New Orleans. Digiday editor, Brian Morrissey will interview Adam on stage live about what is sure to be a contrarian view at the event.
Adam recently argued in the pages of Ad Age that " the lawless landscape in which this technology has emerged has created an environment that has undermined its own potential. It has had a dramatically negative impact on the perceptions of customers and the way they respond to marketers seeking their attention. An absence of accountability and limited transparency has resulted in bad user experiences and deceased loyalty—exactly the opposite of what marketers seek to achieve with advertising.”