Feel the Love with Joy Marketing
By Lauren McGehee
With the help of psychologists, ‘joy’ marketing is a hot advertising trend. Here are a few examples of brands bringing a little joy to consumers.
With the help of psychologists, 'joy' marketing is a hot advertising trend. Here are a few recent examples of brands bringing a little joy to consumers:
Johnnie Walker: Joy Will Take You Further
Want help identifying the ways joy can be linked to your brand? Traction would love to help. Contact us .
As one of the bigger brains at Traction, Lauren makes sure that everything we do has a damn good reason to exist. As the champion for the consumer, she steers our discovery and research to insure that we have relevant insights into our audiences’ behavior and desires. When she’s not making our team better, she is learning about the world through travel, food, books, art, and chasing her very fast dog, Greg.
At Traction, our consistent organizing principle is around the idea that to be effective, marketing should meet the needs and desires of today’s digital consumer.
Our fearless leader, Adam Kleinberg, was recently asked by CIO Magazine to describe the differences between ad and marketing technology?
I had good fortune to be a judge in the first round of the Effie Awards. The Effie's are all about how effective work was, so in my opinion, there's no award that means more in the industry.