We saved a major retailer a bundle.

A $10B retailer decided it was time to take a fresh look at their marketing approach. We brought in a crack team led by a former Nordstrom VP to reimagine their design and marketing operations. Our experts dug deep, analyzing costs, engaging with key stakeholders, and crafting smart recommendations to optimize in-house capabilities, and to streamline processes and their partner landscape.

The team uncovered golden opportunities across program management, media analytics, role allocation, and vendor contracts. We designed four potential strategies, each promising to slash costs by over 20% while enhancing marketing effectiveness.

The result? A comprehensive resource strategy and implementation roadmap, setting the retailer up for a more efficient and impactful marketing future. Our work in design and marketing operations laid the groundwork for a transformative shift in their approach.