Adam Kleinberg on "The Battle for Sexy"
By Traction
Traction CEO Adam Kleinberg was recently quoted in the Direct Marketing News article The Battle For Sexy.
Focusing on the battle between creative and data; the article featured Adam's thoughts on the "sex appeal of data" and "ROA - return on awesome."
Here's a video on my panel this week at OMMA RTB.
I'm writing this post on an airplane, watching President Obama's inauguration in real-time as I soar across the United States. I'm heading to NYC because I'll be speaking on a panel titled From Real-Time Bidding to a Real-Time Marketing Culture at the OMMA RTB conference this Thursday, January 24.
I had an article published on iMedia today about Agency Partnerships. Partnerships are vital in today's day and age—and we've had a lot of them. Here I provide 5 tips to be successful at them.