"Bob from Accountemps" featured in Ad Age
By Traction
Staffing Agency, Robert Half has reached a fresher, younger audience for their longest-running campaign for Accountemps with Traction.
Traction was hired by Robert Half to develop in print, online, social and out-of-home media. "We used a mockumentary-style format to create content of people extolling the virtues of Bob," stated Adam Kleinberg, Traction CEO.
"We wanted to humanize the brand—make it friendly and approachable—and do it in a way that played to the heritage of the campaign they had run before, but make it appeal to a younger audience." To read more on Accountemps and Traction's succeeding relationship, click here .
I sat in on a 4A's webinar this morning on "How Agencies Can Create New Revenue Streams" moderated by Tim Williams from ICG Consulting.
How can a brand create disruption by making a simple emotional impact?
Traction will be closed from noon to 2pm today. Despite the rain, the team will all be rambling on down Larkin Street to Civic Center for a chance to scream our heads of at the San Francisco Giants ticker tape parade.