Traction up for Best Independent Agency
By Adam Kleinberg
Last year, the team at Traction was honored to be named one of five finalist in the United States for 2013 iMedia Small Agency of the Year.
This year, we are totally humbled and grateful to have been once again named a finalist in the 2014 iMedia Agency of the Year Awards — in 4 categories!
That's right, I said four.
Traction is once again a finalist for Small Agency of the Year, but we've also been named one of three finalists for Independent Agency of the Year, Best Agency for Video and, personally, I'm humbled to be up for Agency Marketer of the Year.
2014 has been a tremendous year. We've produced work I'm really proud of for clients from Adobe to Healthy Pet , Vino Volo , California Bank & Trust and Kelly Moore Paints , among others. We've won some awards. We've grown revenues over 20%. We've made strategic moves, like introducing an integrated media buying function a year ago and now providing that service to 80% of our clients. We've had our work featured in the New York Times and our opinions featured in the pages of Ad Age, Digiday, Forbes, Entrepreneur, and of course, iMedia. And, most important, we've added incredible talent to our team's roster and watched our existing team continue to grow, flourish and produce award-winning work.
In order to win these awards, however, we need your help. Please go to the iMedia Agency of the Year Awards site and make your vote. You do need to sign up, but you'll win our undying gratitude for your effort.
Thanks for your support, and thanks to the iMedia Advisory Board for choosing Traction for this recognition!
There is a time and a place for everything when it comes to marketing.
We’ve all heard of the Ice Bucket Challenge. The campaign has been a viral sensation this summer raising a ton of money for the ALS Foundation.
Our client Healthy Pet brought on Traction as agency-of-record a few months back and our first assignment was to launch Ökocat.